Contents
Catalog Links

Bachelor of Science in Marketing

All business majors must earn a grade of “C” or better in ECON 101, ENGL 101, ENGL 102, all MATHs, and in all of the Major Program Core Requirements, Major Program Additional Requirements, and Major Program Concentration Requirements.

Coursework must include at least 30 credit hours earned at 300-level or above, of which 12 credit hours must be in the major.

See 4-year major guides for recommended order in which to take courses.

https://www.lander.edu/academics/registrars-office/major-guides.html

General Education Requirements

(For approved courses, see General Education: www.lander.edu/gen-ed.)

Core Academic Skills
ENGL 101: Writing and Inquiry I 3
ENGL 102: Writing and Inquiry II 3
Any Mathematics General Education course except MATH 101 3


Humanities and Fine Arts 6
(6 hours selected from 2 different disciplines)
COM 101: Media Literacy 3
Humanities and Fine Arts elective 3


Behavioral and Social Perspectives 6
(6 hours selected from 2 different disciplines)
ECON 101: Economics in Society 3
Behavioral and Social Perspectives elective 3
If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R.


Scientific and Mathematical Reasoning 7
(7 hours selected from 2 different disciplines, 1 lab science required)
MATH 211: Statistical Methods I 3
Laboratory science 4


Founding Documents of the United States 3

HIST 111R: United States History to 1877
Or
HIST 112R: United States History since 1877
Or
POLS 101R: American National Government
If you already have credit for HIST 111, do not take HIST 111R; if you already have credit for HIST 112, do not take HIST 112R; if you already have credit for POLS 101, do not take POLS 101R.


World Cultures 3


LINK 101: Leadership, Involvement, Networking and Knowledge 1
TOTAL GENERAL EDUCATION REQUIREMENTS 35

If all of the General Education requirements are met and/or waived, and the credit hours do not add up to at least 30, the General Education requirements are not complete. If below 30, additional General Education courses from any category must be taken until the total hours add up to at least 30 hours.

Major Program Requirements

Major Program Core Requirements

Course NumberCourse TitleCredits
ACCT 201Financial Acctg Principles

3
ACCT 202Managerial Acctg Principles

3
BA 101Introduction to Business

3
BA 226Intro to Analytical Methods

3
BA 250Busi Analysis Using Sprdsheets

3
BA 251Legal Environment of Business

3
BA 299Professional Development I

1
BA 399Professional Development II

1
BA 499Professional Development III

1
FINA 301Corporate Finance

3
MGMT 201Principles of Management

3
MKT 201Principles of Marketing

3

Major Program Additional Requirements

Course NumberCourse TitleCredits
MKT 305Integrated Mkt Communications

3
MKT 340Social Media Marketing

3
MKT 415Marketing Research & Analytics

3
MKT 420Marketing Strategy

3
MKT 425Consumer Behavior

3

Choose 15 hours from the following

Course NumberCourse TitleCredits
BA 369Business Topics

1-6
COM 341Introduction to Public Relations

3
COM 342PR Communications

3
COM 343PR Cases and Campaigns

3
DES 103Graphic & Interactive Design I

3
DES 105Graphic Interactive Design II

3
DES 230History of Graphic Design

3
DES 304Logo and Branding Design

3
DES 305Web Design I

3
DES 310Social Media and Networking I

3
DES 311Package Design I

3
DES 404Logo and Branding Design II

3
DES 405Web Design II

3
JOUR 203Introduction to Web Design

3
JOUR 360Journalism for Multiple Media

3
MKT 310Personal Selling

3
MKT 315Sales Management

3
MKT 369Special Topics in Marketing

1-6
MKT 490Internship in Marketing

1-6
MKT 491Marketing Internship II

1-6
MEDA 204Foundations of Graphic Design for Media

3
MEDA 311The Art of the Podcast

3
MEDA 345Branding and Advertising Design

3
MEDA 351Social Media

3
MEDA 421Seminar in Media Law and Ethics

3
MEDA 460Emerging Media

3
SPTM 302Sport Marketing

3
Any 300-level or above Management course

Total Credit Hours: 60

Additional Electives (25 hours)

Browse entire course list here. 

Total Credit Hours: 120

Bachelor of Science (BS) Marketing Major
The Bachelor of Science in Marketing degree program is a dynamic and interdisciplinary program designed to build a strong foundation in fundamental marketing concepts, strategic decision-making, and practical applications. By blending core business knowledge with innovative marketing approaches, consumer insights, and data-driven analysis, students learn to evaluate markets, influence consumer behavior, and develop compelling campaigns across multiple channels. This program equips graduates with the analytical, communication, and professional skills needed to excel in diverse organizational settings and adapt to rapidly changing industry demands.

The goals for the School of Business are that Lander Bachelor of Science in Marketing graduates will:
1. apply core marketing principles to address business needs and challenges.
2. analyze factors influencing consumer decisions to develop effective marketing strategies.
3. make informed decisions by applying research and data analysis to evaluate market opportunities.
4. communicate marketing concepts effectively and demonstrate professionalism essential for contributing to organizational success.
5. integrate ethical principles into decision-making processes, considering their impact on society.