MKT 415 Marketing Research & Analytics
This course examines the research methods and techniques applicable to problem solving in marketing and explores the research process from problem definition to actionable insights. Students will learn the process for identifying, integrating, and evaluating marketing metrics to make data-driven decisions. Emphasis is placed on using research outcomes to inform strategic marketing initiatives and evaluating the credibility of research conducted by external sources. Prerequisite: Senior status. Three credit hours.