MKT 420 Marketing Strategy
This course is designed to equip students with the knowledge and skills to develop, analyze, and implement effective marketing strategies in a dynamic business environment. Special focus is given to the integration of marketing theory with real-world applications, the course covers critical topics such as marketing segmentation, positioning, brand management, digital marketing strategies, product life cycle management, and customer relation management (CRM). Marketing knowledge and skills are demonstrated through case studies. group projects, and practical exercises to gain hands-on experience in crafting and executing marketing plans that align with overall business objectives. Prerequisite: Senior statues. Three credit hours.