MKT 305 Integrated Mkt Communications
This class introduces the key elements of Integrated Marketing Communications (IMC) and underscores the critical role of cohesive messaging across channels. Topics include direct marketing, advertising, personal sales, sales promotions, event sponsorship, public relations, and digital and social media. Students will explore how organizations use IMC tools to build brand awareness, foster customer relationships, and drive results. Prerequisite: "C" or better in MKT 201. Three credit hours.