MKT 310 Personal Selling
This course provides practical tools and strategies for identifying customer needs, delivering persuasive presentations, and fostering long-term client satisfaction. Students will develop essential skills for personal interaction and negotiation in a competitive marketplace. The curriculum includes modules on communication skills, behavioral psychology, and leveraging technology to enhance the selling through an in-depth study of the sales process, from prospecting to closing. Prerequisite: "C" or better in MKT 201. Three credit hours.