MKT 315 Sales Management
This course delves into the complexities of managing sales operations and teams within modern organizations. Topics include advanced sales forecasting techniques, conflict resolution, recruitment and training of sales staff, incentive program design, and the use of data analytics in sales forecasting. Students will explore how to align sales strategies with broader business objectives, ensuring seamless collaboration across departments. Students will develop a strategic understanding of sales team leadership and identify how to successfully contribute to sustainable growth in their organizations. Prerequisites: "C" or better in MKT 201 and MGMT 201. Three credit hours.