MKT 340 Social Media Marketing
This course explores and evaluates how core marketing and business principles (i.e. segmentation, marketing mix, strategic planning, and selling) are used or have been altered through the increased use of social media. The course emphasizes understanding consumers' social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Course goals include gaining the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. Prerequisites: Junior or senior status. Three credit hours.
Prerequisite
Junior or senior status.